Raw Nutrition has emerged as a prominent player in the sports nutrition industry since its launch in 2020. The company stands out for its commitment to creating high-quality supplements with transparent formulations and clean ingredients.
The ownership of Raw Nutrition lies primarily with fitness influencers Matt Jansen and Domenic Iacovone. Together, they’ve built a brand that resonates with athletes and fitness enthusiasts who prioritize premium supplementation. Their combined expertise in bodybuilding, nutrition and business has helped establish Raw Nutrition as a trusted name in the competitive supplements market. The company’s rapid growth and success reflect their dedication to product excellence and customer satisfaction.
The Founding of Raw Nutrition
Raw Nutrition emerged in 2020 as a collaborative venture between fitness industry veterans Matt Jansen and Dr. Domenic Iacovone. The company established its headquarters in Tampa, Florida with a mission to revolutionize the sports nutrition industry.
Matt Jansen and Dr. Domenic Iacovone’s Vision
Matt Jansen’s expertise as an elite bodybuilding coach combined with Dr. Domenic Iacovone’s medical background created Raw Nutrition’s foundation. The founders prioritized three core principles:
- Transparent ingredient formulations without proprietary blends
- Clinical dosages backed by scientific research
- Third-party testing for product purity verification
Launch and Early Growth
Raw Nutrition’s market entry coincided with increased demand for premium supplements in 2020. The company achieved several key milestones:
| Year | Achievement |
|---|---|
| 2020 | Initial product line launch with 5 supplements |
| 2020 | Distribution partnership with major retailers |
| 2021 | Expanded to 15+ product offerings |
| 2021 | International market expansion to 25 countries |
- Professional athletes
- CrossFit competitors
- Social media influencers
- Specialty supplement retailers
Raw Nutrition’s Leadership Structure
Raw Nutrition operates under a streamlined leadership model that emphasizes direct involvement from its founding members in day-to-day operations.
Current Ownership Breakdown
Raw Nutrition’s ownership structure consists of two primary stakeholders:
- Matt Jansen: 50% ownership stake as co-founder
- Dr. Domenic Iacovone: 50% ownership stake as co-founder
| Stakeholder | Ownership Percentage | Role |
|---|---|---|
| Matt Jansen | 50% | Co-founder |
| Dr. Domenic Iacovone | 50% | Co-founder |
Key Executive Team Members
The executive leadership team includes:
- Matt Jansen: CEO overseeing business strategy
- Dr. Domenic Iacovone: President managing product development
- Chris Mackenzie: Director of Operations
- Justin Lovell: Marketing Director
- Dr. Eric Trexler: Research & Development Head
- Jansen contributes 15+ years of bodybuilding coaching experience
- Iacovone applies his medical background to supplement formulation
- Mackenzie coordinates supply chain logistics across 25 markets
- Lovell manages partnerships with 50+ athletes worldwide
- Trexler oversees clinical research validation protocols
Parent Company and Partnerships
Raw Nutrition operates as an independent company without a parent corporation, maintaining full control over its operations through its co-founders Matt Jansen and Dr. Domenic Iacovone. The company’s strategic approach to partnerships has enabled rapid market expansion since its 2020 launch.
Relationship with Raw Gear
Raw Nutrition maintains a close collaborative relationship with Raw Gear, a premium fitness apparel brand. Both companies share marketing resources across social media platforms reaching 2.5 million followers. Raw Gear’s distribution network in 30 countries provides Raw Nutrition with established channels for international market penetration. The partnership includes co-branded merchandise releases, joint athlete sponsorships, and combined presence at major fitness expos.
Strategic Business Alliances
- Distribution agreements with 5 major supplement retailers including GNC and Vitamin Shoppe
- Manufacturing partnerships with 3 FDA-registered facilities in the United States
- Collaboration with 12 certified testing laboratories for third-party product verification
- Strategic alliances with 8 fitness influencer networks reaching 10+ million followers
- Retail partnerships with 250 independent supplement stores across North America
| Partnership Type | Number of Partners | Market Reach |
|---|---|---|
| Major Retailers | 5 | National |
| Manufacturing Facilities | 3 | USA-based |
| Testing Labs | 12 | Global |
| Influencer Networks | 8 | 10M+ followers |
| Independent Stores | 250 | North America |
Brand Development and Growth
Raw Nutrition’s brand development accelerated rapidly through strategic product launches, athlete partnerships and market expansion initiatives since its 2020 inception.
Product Line Evolution
Raw Nutrition expanded its initial supplement lineup from 5 products to over 15 offerings in 18 months. The product portfolio includes:
- Pre-workout supplements featuring clinically-dosed ingredients
- Protein powders sourced from grass-fed whey isolate
- Essential amino acid (EAA) formulations with 9 key aminos
- Specialized intra-workout carbohydrate products
- Fat-burning thermogenic compounds
Each product undergoes testing at 3 independent laboratories for purity verification. Raw Nutrition launches 2-3 new products quarterly based on customer feedback and scientific research.
Market Positioning
Raw Nutrition occupies the premium segment of the sports nutrition market through:
- Premium pricing strategy with products priced 15-20% above market average
- Exclusive retail partnerships with high-end supplement stores
- Athlete endorsements from 50+ professional bodybuilders and fitness competitors
- Transparent labeling displaying exact ingredient amounts
- Third-party testing certification on all products
The brand maintains strong market presence through:
| Distribution Channel | Market Reach |
|---|---|
| Retail Stores | 250 locations |
| Online Sales | 30 countries |
| Fitness Centers | 125 partners |
| Direct Website | 100k+ customers |
Raw Nutrition’s positioning emphasizes product quality and scientific validation, attracting experienced fitness enthusiasts and professional athletes.
Future Ownership Plans
Raw Nutrition’s ownership structure maintains stability through strategic initiatives for long-term growth. Co-founders Matt Jansen and Dr. Domenic Iacovone retain 100% ownership while implementing expansion plans across three key areas:
Market Expansion
- Opening 5 flagship retail locations in major U.S. cities by 2024
- Establishing distribution centers in Europe Asia to serve 15 new international markets
- Partnering with 300 additional specialty retailers in North America
Product Development
- Launching 12 new supplement formulations in emerging categories
- Creating 3 product lines targeting specific athletic disciplines: endurance powerlifting CrossFit
- Developing 4 signature athlete collaboration products with exclusive formulations
Operational Growth
- Building a 50,000-square-foot manufacturing facility in Nevada
- Adding 3 executive positions: Chief Financial Officer Chief Innovation Officer Global Sales Director
- Implementing automated inventory management systems across 8 warehouses
The ownership structure supports these initiatives while maintaining independent control. Raw Nutrition’s expansion plans exclude external investment maintaining the founders’ vision for product quality scientific validation transparent formulation standards.
| Growth Metric | Current | 2024 Target |
|---|---|---|
| Markets Served | 25 | 40 |
| Product Lines | 15 | 30 |
| Retail Partners | 250 | 550 |
| Distribution Centers | 3 | 8 |
Customer-focused Products
Raw Nutrition stands as a testament to successful entrepreneurship in the sports nutrition industry. Under the equal ownership of Matt Jansen and Dr. Domenic Iacovone the company has established itself as a premium supplement brand committed to quality and transparency.
Their dedication to scientific validation independent testing and strategic partnerships has positioned Raw Nutrition for continued growth. With ambitious expansion plans and a steadfast commitment to maintaining independent ownership the future looks promising for this innovative supplement company.
Their journey from a startup to an internationally recognized brand showcases how strong leadership authentic values and customer-focused products can create lasting success in the competitive supplement market.